For Max Factor, make-up has always been a passion. Max Factor believes glamour should be within reach of all women. Glamour is not something you're born with, it's something you create. This smooth foundation helps to even skin tone and hide any imperfections, giving you the perfect canvas for every look. Smooth Effects Foundation for a perfect, sheer complexion. Instant coverage for an ideal base. Helps even skin tone and hide blemishes.