Arm & Hammer Sensitive Care Baking Soda Toothpaste is a specially formulated toothpaste designed for those with sensitive teeth. It’s powered by 100% pure Arm & Hammer Baking Soda, which not only deep cleans your mouth but also neutralizes harmful acids that weaken and erode enamel. This toothpaste goes beyond cleaning, providing stronger, healthier teeth and gums. It’s also clinically proven to whiten teeth in just five days with its enamel-safe whitening formula.