L'Oreal Elvive Fibrology range contains a product called 'Filloxane' which penetrates each hair and 'plumps it up' leaving your hair looking and feeling thicker. Expand & thicken your hair. The formula remains in the fibre for a long lasting effect. The shampoo formula together with the conditioner, thickens the hair fibres and provides deep cleansing. The lightweight, easy to rinse formula leaves hair lusciously soft, full of body & bounce. Results: Hair is texturised and protected from damage caused by brushing & styling.