Loreal Paris Preference Hair Colour is the expert of fade-defying colour. It gives you up to 8 weeks of fade-defying, Ultra-intense colour from day 1. Preference, now includes an additional Colour Extender for the first time. It revives the look of day 1 colour & shine for show-stopping gorgeous colour.
Always read the leaflet enclosed with your product, especially if this is your first time using it. Make sure to do a patch test 48 hours before use.